What are the Four P’s that we Nonvoice uses to assess 5G apps?

With so many mobile apps in the market to choose from and requests for representation coming into the Nonvoice Agency coming in regularly, founder and CEO, Simon Buckingham has shared his Four P’s framework. This framework is just one of the methods the agency uses to assess apps and determine whether they are a good fit for representation.

Product

This may be an obvious one because if you do not have a special or unique product it is difficult for the agency to represent you. We definitely like to hear about ideas for apps but until they are developed and ready to go to market, that is where Nonvoice can add value. There are generally a lot of similar apps out there so anything that is innovative or unique are of particular interest. It is also important that you have a great product, with great content and great features. Ideally, we are looking for cool apps! Simon has done a video specifically on this topic that can be viewed here: https://www.youtube.com/watch?v=uN79a4NMk3s

People

It is important at Nonvoice that we look at the people associated with the app for example the management team as we like to get them involved in pitching the product if possible as this can help with the sales process.

Promotion

This is a really key point as even if you have the greatest product on the market, if nobody knows about it then you have a promotional problem which is a red flag for the agency.

Policies

It is imperative that the products that we represent have good policies in place to protect customer privacy. As part of our due diligence we check that potential clients are not collecting data that they don’t need to and that their policies are clear with regards to what is and what is not possible with regards to collecting customer data.

As you will see from the above, the Four P’s give Nonvoice representatives a good starting point when it comes to assessing the product representation requests. It is an important benchmark process for the Agency but there are a few additional stages that products must also go through before a final decision is made.

If you have a product that you would like us to consider, please get in touch with us at: developers@nonvoice.com If you are interested in this topic then you may also like to watch this short video from Simon Buckingham: https://youtu.be/g_3kSROPkXQ

About Nonvoice Agency

Nonvoice Agency is a network of agents searching for the best advanced consumer and enterprise 5G apps from around the world. The agency connects app developers with distributors and investors who then help accelerate the adoption and deployment of their application. Nonvoice Agency provides an ecosystem of key parties dedicated to the 5G value chain and the future benefits that these services will bring to the world.

Founder, Simon Buckingham, is available for expert commentary on 5G applications.