Specialism: Enterprise/IoT applications
David is a veteran of the mobile industry having joined what was the Racal Vodafone in the late 1980s, being involved in the development, sales and marketing of analogue cellular data transmission products and services before taking on the responsibility for the development and marketing of SMS. David then spent some time in Europe, involved in the creation, launch, marketing and commercial performance of value added services across Vodafone's expanding international network operators. Soon after returning to the UK, David joined what was then Cellnet, with responsibility for the marketing and commercial performance of all non-voice products and services. After a few years, being involved in turning Cellnet into what's now known as 02, David joined a small, US-based location-based services company, helping the company to establish a presence with network operators and partners across EMEA.
Following a successful sale of the company, David worked with various VCs and PE organisation's across Europe, producing commercial success in their investments, as well as providing interim & consulting commercial, marketing and transformation services to organisation's including Vodafone Group, Yell, EE, Alcatel-Lucent, Nokia and Lloyds Banking Group.