Candidate apps are assessed through what we call the “four Ps”: product, people, promotion, and policies, to determine their likelihood of success in the market. While great products are essential, it also takes great people and the right promotions and policies to sell them successfully. In the end it’s all about helping app developers maximize their success.
The key differentiator for 5G will be the integration of intelligence to improve the customer experience, made possible by the convergence of technologies like artificial intelligence and machine learning, cloud sharing, and edge computing. Experiences that couldn’t previously be achieved on a mobile device such as cloud gaming, rich media animations, advanced computational photography, and AR, will now be readily available on 5G devices. Both the devices and networks themselves will also be more intelligent, allowing for more optimized and seamless customer experiences.
Developers building apps with ultra-rich content and interactive experiences will likely be the biggest benefactors of 5G. Such apps will include multi-player environments and experiences such as console games, cloud gaming, high definition and 3D video, ray traced video, XR (VR, MR & augmented reality AR), esports, fintech and influencer marketing services, all of which will benefit from being able to seamlessly make their services available across all devices and screen sizes.
Developers can take their current app to the next level by envisaging how 5G and associated emerging technologies will allow richer experiences and interactivity. For example, when content could be more efficiently rendered from a remote Graphics Processing Unit (GPU), consider implementing this on faster broadband mobile technologies; look at how your content could be enriched by ultra HD content that is rendered on a powerful GPU in the multi-access edge computing (MEC) or local area. Often the rendering of such ultra HD content with millions of polygons, can be augmented or more optimally rendered in the cloud or cloud edge.
Nonvoice believes that a better overall experience can be achieved when devices tap into multiple access technologies such as 5G and Wi-Fi 6. For example, the integration of network adaptive services into apps can allow developers to unlock rich content when higher bandwidth links are available.